At a Glance
- $186,000 haul by Mikayla Nogueira on TikTok
- $50,000 from a single TikTok live by Jeffree Star
- $43M earned by OnlyFans creator Sophie Rain in one year
- Why it matters: Influencers’ earnings reveal how luxury lifestyles are funded
The year has seen a surge in what many call RichTok, where creators showcase opulent purchases and lavish living for millions of followers. Behind the glitter are staggering sums that fund their high-end wardrobes and personal brands.
The Rise of RichTok
RichTok exploded this year, with creators like Becca Bloom posting caviar-coated and Van Cleef-adorned moments. TikTok influencer Mikayla Nogueira showed a massive designer haul, saying she “completely blacked out” while buying dozens of luxury items, including bags, heels, sneakers, jewelry and clothing from Louis Vuitton, Chanel, Miu Miu and more. The total was an estimated $186,000.
Earnings Breakdown
- Mikayla Nogueira – TikTok haul – $186,000
- Jeffree Star – TikTok live – $50,000
- Alix Earle – Instagram Story – $450,000
- Sophie Rain – OnlyFans – $43M
- Lily Phillips – OnlyFans – millions
| Influencer | Platform/Method | Earnings |
|---|---|---|
| Mikayla Nogueira | TikTok haul | $186,000 |
| Jeffree Star | TikTok live | $50,000 |
| Alix Earle | Instagram Story | $450,000 |
| Sophie Rain | OnlyFans | $43M |
| Lily Phillips | OnlyFans | millions |
Jeffree Star, who launched his eponymous makeup brand in 2014, said on the Cancelled podcast last year:
> “I’ll make bacon in the morning and make $50,000, there’s some times where I don’t sell at all, and I’ll just make bacon in my kitchen, in my bathrobe, in my little slippers, we’ll just hang out and I’ll just chat and I’ll do a Q&A.”
Alix Earle’s $450,000 per Instagram Story was revealed in April by marketing agency cofounder Vickie Segar during a talk at the University of North Carolina. Vickie Segar said:
> “Alix Earle charges $450,000 per Instagram Story.”
OnlyFans creators have also tapped into high-paying audiences. Lily Phillips, who went viral last year for sleeping with 101 men in one day, told News Of Fort Worth she has made millions posting NSFW content. Sophie Rain confirmed she made more than $43M in just one year on the site.
Reality for Newcomers
While the biggest stars launch their own companies and secure massive brand deals, many up-and-coming influencers earn far less. The “unspoken rules” of marriage shared by TikTok “tradwife” influencer Nara Smith and her husband Lucky Blue illustrate how not all creators can afford the same level of luxury. Their experience shows that early-stage influencers often struggle to monetize their content at the same scale.
Key Takeaways
- RichTok showcases influencers earning from $50,000 to $43M in a year.
- Luxury hauls can reach $186,000, fueling high-end brands.
- OnlyFans and brand deals remain major revenue streams for top creators.
- Newcomers face a stark contrast, with many earning far less than the elite.
The surge in influencer wealth highlights both the allure and the reality of digital fame, where a handful of creators command millions while others work to build their audience.
