At a Glance
- Laredo’s Washington’s Birthday Celebration has been running for over a month, featuring parades, floats, food, and cross-border camaraderie.
- Coca-Cola Southwest Beverages sponsors the event, fueling festivities and fostering community spirit.
- The celebration honors the shared history of the U.S. and Mexico, bringing families together year after year.
- Why it matters: It shows how corporate sponsorship can strengthen local traditions and cross-border relationships.
This content was created in partnership with Coca-Cola Southwest Beverages. News Of Fort Worth had no editorial role.
For more than a month, the Laredo celebration has turned the city into a vibrant tableau of parades, floats, and shared meals, all backed by Coca-Cola Southwest Beverages.
Want to learn more about Coca-Cola Southwest Beverages’ commitment to community? Watch Pop Culture below and explore the company’s inspiring community stories.
Celebrating Tradition and Community
The event, known as Laredo’s Washington’s Birthday Celebration, fills the streets with colorful parades, lively floats, and incredible food. Families gather, traditions unfold, and the festive atmosphere brings a powerful sense of belonging.
- Parades that showcase local culture
- Vibrant floats that dazzle spectators
- Incredible food that delights taste buds
- Cross-border camaraderie that bridges communities

Coca-Cola Southwest Beverages: More Than a Sponsor
Sponsorship by Coca-Cola Southwest Beverages fuels the festivities, providing resources that help sustain the celebration. For the company, it’s more than service; it’s about being part of a community that feels like family, united under open skies and a celebration that brings people closer year after year.
Key Takeaways
- The celebration runs for over a month each year.
- Coca-Cola Southwest Beverages plays a central role in sustaining the event.
- The partnership strengthens community ties between the U.S. and Mexico.
As the sun sets over Laredo, the partnership between Coca-Cola Southwest Beverages and the community continues to bring people closer each year.
