At a Glance
- Dunkin’ is giving away 1 million free coffees to Rewards members.
- Promo code PRODUNKTIVITY was already exhausted by noon on Dec 29.
- Additional giveaways include a merchandise sweepstakes on Dec 31 and a free donut on Jan 2.
- Why it matters: Fans can claim free drinks and perks before the year ends, boosting Dunkin’s holiday engagement.
In a late-December push to keep customers caffeinated, Dunkin’ announced a massive giveaway that has already reached its limit, but the chain promises more treats as the holiday season winds down.
Free Coffee Giveaway
On Dec. 29, Dunkin’ announced that it would give away one million free hot or iced coffees of any size to its Dunkin’ Rewards members. To receive a free coffee, members had to use the promo code PRODUNKTIVITY in the Dunkin’ app. The code reached its limit before noon ET, but the company said it would continue to offer giveaways later in the year.
Dunkin’ stated:
> “It’s our way of helping you power through the final stretch of the year. Honestly, if there was ever a week you deserve a pick-me-up, it’s this one.”
Dunkin’ added:
> “It’s what we call produnktivity.”
Dunkin’ said:
> “Keep an eye on our Instagram for more surprise drops to help you stay produnktive this week.”
Follow-up Promotions
The chain also scheduled a merchandise sweepstakes on Wednesday, Dec 31, and a free donut with a beverage purchase on Friday, Jan 2, at participating Dunkin’ stores.
| Date | Giveaway | Details |
|---|---|---|
| Dec 31 | Merchandise sweepstakes | Winners announced via Instagram |
| Jan 2 | Free donut | Requires beverage purchase at select locations |
In addition, Dunkin’ had previously celebrated April Fools’ Day with a similar one-million-free-coffee promotion, followed by other promotions in the days after.
Key Takeaways
- Dunkin’ has already given away 1 million free coffees; the promo code is now used up.
- More holiday giveaways are coming, including a merchandise sweepstakes and a free donut.
- The company encourages members to stay tuned on Instagram for additional surprise drops.
The brand’s latest moves keep coffee lovers energized as the year draws to a close, with more perks promised in the final days of the holiday season.
