At a Glance
- Amazfit launches the Active Max, a sports watch that promises up to 25 days of battery life.
- Priced at $169, it is over $100 cheaper than flagship rivals like Apple and Garmin.
- The device features a 1.5-inch AMOLED display and a 658 mAh battery.
- Why it matters: It offers high-performance fitness tracking and long battery life at a fraction of the cost.
The Active Max was revealed at CES 2026, positioning Amazfit as a serious contender in the sports-watch market. With a price of $169, it sits below most flagship models while promising nearly a month of battery life.
Design and Display
The watch showcases a 1.5-inch AMOLED panel that can reach 3,000 nits of peak brightness. Encased in an aluminum-and-plastic shell, it weighs just 35.3 grams and is water-resistant up to 5 ATM.
Battery Life and Power
Amazfit claims the 658-mAh battery can last up to 25 days on a single charge, or 10 days with the always-on display enabled. Real-world testing will confirm these numbers, but they suggest the Active Max outlasts many mainstream sports watches.
Fitness and Health Features
The device offers over 160 workout options, automatic strength-training detection, and an AI-powered coach in the Zepp app. It also introduces BioCharge, a metric that tracks energy levels based on output and recovery, similar to Fitbit’s Readiness score and Garmin’s Body Battery.
Connectivity and Extras
Beyond fitness, the Active Max supports Bluetooth calling, onboard music storage, offline maps, and navigation for more than 2,000 ski resorts. Its Zepp OS allows cross-platform pairing with both Android and iPhone, though integration isn’t as seamless as OS-tied flagships.

Availability
Amazfit says the Active Max will be available starting December 30. The launch follows the brand’s trend of delivering feature-rich wearables at lower prices than its big-name rivals.
Key Takeaways
- The Active Max offers 25-day battery life at $169.
- It features a bright 1.5-inch AMOLED display and extensive fitness tools.
- Availability begins December 30, making it a timely option for CES attendees.
With its impressive battery life and comprehensive fitness suite, the Active Max could become the go-to choice for athletes who want performance without the flagship price tag.

