At a Glance
- The 2026 Rose Parade will begin on Jan. 1, 2026.
- It starts at 8 a.m. PT / 10 a.m. CT / 11 a.m. ET.
- Magic Johnson will serve as Grand Marshal.
Why it matters: Viewers can catch the iconic parade and the Rose Bowl game on their preferred networks and streaming services.
The 2026 edition, the 137th in its history, promises rose-covered floats, equestrian teams and marching bands from around the globe.
Key Details
The parade takes place in Pasadena, California, on the same day as the Rose Bowl. The 2026 Rose Bowl will pit the top-seeded Indiana Hoosiers against the No. 8-seeded Alabama Crimson Tide, with the winner advancing to the College Football Playoff semifinals and the Peach Bowl.
- Date: Jan. 1, 2026
- Time: 8 a.m. PT / 10 a.m. CT / 11 a.m. ET
- Location: Pasadena, California
Broadcast & Streaming
NBC will broadcast the parade in English for the 99th consecutive year, while Telemundo will air it in Spanish. Fans can also stream the event on several platforms.
| Platform | Availability |
|---|---|
| Christmas Plus | Live stream |
| Dooya | Live stream |
| FanDuel Sports Network | Live stream |
| Fubo | Live stream |
| GFam+ | Live stream |
| Great American Pure Flix | Live stream |
| Pluto TV | Live stream |
| Samsung TV Plus | Live stream |
Grand Marshal
Basketball legend Earvin ‘Magic’ Johnson, a Los Angeles Lakers icon, will be the 2026 Rose Parade Grand Marshal.
Rose Bowl Game
The Indiana-Alabama Rose Bowl contest will be broadcast on ESPN, with a stream available on WatchESPN.
Roses Behind the Floats
The parade’s rose-covered floats rely on a carefully coordinated supply chain. Once the floats are finished, the roses are harvested, processed, and stored to keep them fresh for the display.
Key Takeaways
- The parade starts on Jan. 1, 2026 at 8 a.m. PT.
- Magic Johnson is the 2026 Grand Marshal.
- NBC and Telemundo broadcast the parade, with multiple streaming options available.
Mark your calendar for January 1 and enjoy the tradition that brings the world together.
