At a Glance
- Crumbl’s 2026 menu cuts rotating flavors from seven to four each week
- Six “Classic” cookies now stay on the menu permanently
- New “Thin Thursday” adds weekly Crumbl Thins
Why it matters: Loyal fans who visit for the surprise lineup will now find a smaller, predictable rotation alongside permanent favorites.
Crumbl Cookies is shrinking its famous weekly rotation. Starting this week, the chain will offer only four limited-time flavors each week instead of the previous seven, while six core flavors remain on the menu every day.
The New Lineup
The six daily staples-branded the Classic Menu-are:
- Milk Chocolate Chip or Semi-Sweet Chocolate Chunk (alternating weekly)
- Pink Sugar
- Chocolate Crumb ft. OREO®
- Brownie Batter
- Snickerdoodle
- Celebration Cake
Every Thursday, customers can also pick up a sleeve of Chocolate Chip Cookie Thins for “Thin Thursday.”
Why the Change
Jason McGowan, CEO and co-founder, said the shift is about reliability. “We want customers to know that when they’re celebrating meaningful moments with those who matter most, Crumbl will always be there with the flavors they love, while still surprising them every week,” he said in a press release.
Co-founder and chief brand officer Sawyer Hemsley added that the smaller rotation frees the company to push innovation. “The Classic Menu gives us a strong foundation and frees us to be even more creative,” he said. “With rotating flavors, Thin Thursdays, and what’s coming next, we’re just getting started.”
What Stays and What Goes
- Permanent: Six classic flavors plus rotating Chocolate Chip or Semi-Sweet Chocolate Chunk every other week
- Rotating: Four limited-time flavors that change weekly
- New Addition: Cookie Thins every Thursday
Hemsley clarified on Crumbl’s Instagram that the two chocolate-chip varieties will alternate, not appear together.
This marks Crumbl’s largest menu update since the company launched its rotating-week concept. Cameron R. Hayes first reported the change on News Of Fort Worth.
