At a Glance
- Apple Watch Ultra 3 starts at $799, but Amazon offers it for $780.
- Trade-in credits can reduce the price by up to $335.
- AT&T provides $100 off when adding a line, and Best Buy offers up to $250 off.
- Why it matters: These discounts let consumers save hundreds on the flagship fitness smartwatch.
If your New Year resolution is to get fitter, the Apple Watch Ultra line offers rugged performance and satellite connectivity, yet the price tag can be steep. Fortunately, several retailers and carriers are providing discounts, trade-in credits, and cash-back offers that can bring the cost down by hundreds of dollars.
Ultra 3 Deals
Apple Watch Ultra 3 launched in September 2025 with a $799 starting price. Amazon currently sells select models for $780, a $19 saving, while Best Buy offers up to $250 off through its trade-in program. AT&T gives $100 off when a line is added, and buying with an Apple Card earns 3% cash back.
- Amazon: $780 (-$19)
- Best Buy: up to $250 trade-in credit
- AT&T: $100 off + 36-month credits
- Apple Card: 3% cash back
Ultra 2 Deals
Apple Watch Ultra 2, released in September 2023, is no longer sold directly by Apple. Best Buy offers $200 off and up to $250 credit if downgrading from a newer model. AT&T also provides $100 off with a line, spread over 36 months, and new or returning Apple Music and Fitness Plus subscribers receive three months free with purchase.
- Best Buy: $200 off, up to $250 trade-in
- AT&T: $100 off + 36-month credits
- Apple Music/Fitness Plus: 3 months free
Previous-Gen and Refurbished Options
The first-generation Apple Watch Ultra has been discontinued and is rarely stocked. Refurbished units can be found on Back Market and Best Buy, starting at $380. Back Market offers a range of condition levels, while Best Buy’s refurbished watches include four months of Apple Fitness Plus and three months of Apple Music.
| Model | Retailer | Price |
|---|---|---|
| Ultra 3 | Amazon | $780 |
| Ultra 3 | Best Buy (trade-in) | $549* |
| Ultra 2 | Best Buy | $599* |
| Ultra 1 (refurbished) | Best Buy | $380+ |
*prices after trade-in credit
These options let budget-conscious buyers still access Apple’s flagship smartwatch, though older models lack satellite connectivity and newer sensors.
Additional Context
Apple is in a patent dispute with Masimo. A federal appeals court upheld the US International Trade Commission ruling that Apple cannot sell watches with the blood-oxygen sensor. The watches still offer step tracking, workout metrics, and connectivity for outdoor activities.
Key Takeaways
- Amazon offers the lowest listed price for Ultra 3 at $780.
- Trade-in programs can cut the price by up to $335.
- AT&T and Best Buy provide additional savings and free subscription perks.
With these deals, fitness enthusiasts can finally bring the rugged, satellite-enabled Apple Watch Ultra into their daily routine without breaking the bank.
