Robert Lovell leans back in chair with cluttered desk and flickering candle in dim office

Dallas CEO Ordered to Pay $5.7 Million After Judge Finds He Forced Former Employee into Sex Acts

In a landmark ruling this week, Dallas real estate CEO Robert “Bob” Lovell was ordered to pay $5.7 million after a judge found he repeatedly forced a former employee to perform sex acts to keep her job and health insurance for her daughter.

The Court Decision

The ruling, issued Monday by Dallas County Court at Law Judge Sally Montgomery, is the first to hold an individual Texas business owner or employee personally liable under a law that went into effect in 2021, according to the woman’s attorney, Rogge Dunn.

Megaphone‑like message symbol emerging from shattered glass shards with quotes against a dark blue‑purple gradient.

Statement from the Attorney

“This judgment sends a message: Executives and employees who sexually harass employees and then retaliate when those employees stand up for themselves will face significant consequences,” Dunn said in a statement.

About the Defendant

Lovell, president and owner of Home Marketing Services Inc., is well known in the Dallas area for his television commercials in which he urges people to “stop making your landlord richer and give us a call.” The ads famously carried the tagline “bless your heart.”

Key Takeaways

  • Bob Lovell ordered to pay $5.7 million in damages and fees.
  • First individual held personally liable under 2021 Texas law.
  • Attorney Rogge Dunn highlighted the broader implications for executive conduct.

The case underscores the legal risks for business leaders who engage in sexual harassment and retaliation.

Author

  • Cameron found his way into journalism through an unlikely route—a summer internship at a small AM radio station in Abilene, where he was supposed to be running the audio board but kept pitching story ideas until they finally let him report. That was 2013, and he hasn't stopped asking questions since.

    Cameron covers business and economic development for newsoffortworth.com, reporting on growth, incentives, and the deals reshaping Fort Worth. A UNT journalism and economics graduate, he’s known for investigative business reporting that explains how city hall decisions affect jobs, rent, and daily life.

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