FIFA’s new dynamic ticket pricing for the 2026 World Cup has ignited a storm of criticism from fans worldwide, with one Fort Worth enthusiast saying the cost of a top seat has jumped 300%.
FIFA Ticket Demand
In the first 24 hours after the latest lottery window opened, FIFA reported that five million ticket requests were submitted. The high‑demand games so far include group‑stage matches in Miami, New York and Guadalajara, featuring teams such as Portugal, Brazil, Colombia, Morocco, Scotland and Germany.
Dynamic Pricing Controversy
On Thursday, supporters slammed FIFA’s introduction of dynamic pricing as a “monumental betrayal” of World Cup tradition. Football Supporters Europe (FSE) called the new prices “extortionate.” In a statement, FSE said, “This is a monumental betrayal of the tradition of the World Cup, ignoring the contribution of supporters to the spectacle it is.”
Global Fan Reaction
The backlash has spread beyond North Texas, with fans across the United States and internationally voicing concerns on social media, fan forums, and through organized petitions. Many argue that the pricing model erodes the inclusive spirit of the World Cup and places an undue financial burden on long‑time supporters. Some supporters have begun to question whether the tournament will remain accessible to fans who have traditionally attended games for decades.
Erick Vales’ Shock
Fort Worth‑based soccer super‑fan Erick Vales, who has attended the 2014, 2018 and 2022 tournaments, said on Friday that seeing Category 1 seats at AT&T Stadium listed at $700 was a shock. He added, “Here’s $175 in Brazil, $210 for Category 1 in Russia, and then Qatar at $220, so that was an increase of less than 10% in some cases.” He went on to note, “Going from $220 to $700 dollars, that’s a 300% increase.”
Ticket Pricing Breakdown
Tickets for group‑stage games at AT&T Stadium, listed as “Dallas Stadium” for the World Cup, start at $700 for Category 1 seats in matches featuring Argentina and England. The Netherlands vs. Japan game is listed at $600 for Category 1, while a later Japan match is priced at $500 for Category 1. Category 1 prices for matches involving the host nations—United States, Mexico and Canada—exceed $2,000 per ticket.
Personal Budgeting and Future Plans
Vales said he has budgeted over the last three years since Qatar and is prepared to spend upwards of $5,000 on tickets. However, the nearly $2,400 price for a Mexico match could shift his plans. “Maybe I’ll just limit myself to staying here (North Texas) because then that can give me a budget to go to three to four games,” he said.
Key Takeaways
- FIFA received five million ticket requests in the first day of the latest lottery.
- Dynamic pricing has been labeled “extortionate” by FSE and criticized worldwide.
- Erick Vales notes a 300% price jump for Category 1 seats compared to past tournaments.
In closing, the current discontent signals a critical juncture for the tournament’s global image, and whether FIFA will adjust its strategy remains to be seen.
Hi, I’m Cameron R. Hayes, the journalist, editor, and creator behind NewsOfFortWorth.com. I built this platform with a simple purpose — to deliver fast, clear, and trustworthy news that keeps Fort Worth informed and connected.
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