Marvel Studios’ four Avengers: Doomsday teasers surpassed 1 billion online views, setting platform records on Instagram and TikTok, according to internal data obtained by News Of Fort Worth.
At a Glance
- The teasers broke Instagram and TikTok records for any Marvel trailer release.
- Instagram delivered over 500 million views; TikTok topped 100 million.
- YouTube lagged with about 60 million total views across the four clips.
- Not a single frame of Robert Downey Jr.’s Dr. Doom has been shown.
Why it matters: The staggered, leak-heavy rollout signals Marvel’s push to reclaim box-office dominance well ahead of the film’s December 18 debut.
Record-Breaking Social Performance
The teasers’ Instagram tally of 500 million views and TikTok count above 100 million views both stand as all-time highs for Marvel trailer content on those platforms. By contrast, the combined YouTube views sit at roughly 60 million, a fraction of the 2019 Avengers: Endgame single-day YouTube haul of nearly 300 million.
Key platform breakdown:
- Instagram: 500+ million views (record)
- TikTok: 100+ million views (record)
- YouTube: ~60 million views across four teasers
Natalie A. Brooks noted that the majority of the 1 billion total views originated from these social channels, reflecting a shift in where audiences discover and share promotional footage.
Theatrical-First Strategy
Marvel intentionally debuted the teasers in cinemas before any online release, aiming to reward theatergoers with exclusive first looks. Leaked bootlegs quickly surfaced, yet the studio still counts the tactic as a success. The teasers were never released as one unified trailer; instead, four distinct 30-second spots appeared, each omitting any glimpse of the film’s central villain, Dr. Doom.
Timeline and Context
Event | Date
— | —
Teasers premiere in theaters | Early April 2025
Leaked clips spread online | Same week
Official upload to social channels | Within days
Avengers: Doomsday release | December 18, 2025
With the movie still 11 months away, finished footage remains limited, making the view counts more notable.
Conversation Spark
Beyond raw numbers, Marvel’s internal memo stresses that sparking conversation was the primary goal. Social metrics show sustained hashtag activity and fan edits proliferating on TikTok and Instagram Reels. Studio executives, per News Of Fort Worth, view the buzz as proof that early engagement can be generated without revealing headline characters or set-piece footage.
Industry Comparison
Disney’s upcoming The Mandalorian and Grogu film, scheduled for release four months sooner, has released only one trailer so far. Marvel’s comparatively aggressive rollout for Doomsday underscores its effort to reassert theatrical market share after recent franchise entries under-performed pre-pandemic benchmarks.
Key Takeaways
- The teasers’ 1 billion views came predominantly from short-form social platforms, not traditional YouTube premieres.
- Instagram and TikTok records indicate Marvel’s audience now congregates there first.
- Zero Dr. Doom footage leaves major reveals ahead, sustaining fan discussion.
- A fragmented, leak-accompanied release can still hit reach targets when timed nearly a year out.
- The campaign’s success will ultimately be judged by box-office returns when Avengers: Doomsday lands December 18.
