The Just Born Quality Confections factory in Bethlehem, Pennsylvania, recently opened its doors for an inside look at how they produce the iconic Easter treat.
They’re iconic, beloved, controversial and whether you like them or not, they’re back with new flavors to bring some excitement to your Easter basket.
At a Glance
- Peeps launches three wild new flavors: Pop-Tarts Frosted Strawberry, chili lime mango, and SUNNYD
- Each flavor is exclusive to specific retailers
- The 2026 Easter collection aims to “inspire connection and transform ordinary moments into a celebration”
- Why it matters: Classic candy brand bets on unexpected flavor mashups to stand out in crowded Easter candy aisle
Bethlehem-based company Just Born announced that Peeps is adding their newest flavors, including some unique collaborations, coming to a store near you.
The brightly colored marshmallow chicks will be available in stores soon with three new flavors:
- Pop-Tarts Frosted Strawberry
- Chili lime mango
- SUNNYD
“There’s nothing quite like the joy Peeps bring to Easter, and each year, we’re always inspired by the creativity and passion fans bring to the season,” Caitlin Servian, brand manager, said in a statement.
“Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration,” Servian added.
Where to Find Each New Flavor
The new additions will only be available in certain stores:
| Flavor | Exclusive Retailer |
|---|---|
| Peeps SunnyD | Target |
| Peeps Chili Lime Mango | Kroger |
| Peeps Easter Variety 10-Pack | Sam’s Club |
| Peeps Egg Hunt Individually Wrapped Mini Marshmallow Chicks | Walmart |
The company hasn’t revealed when exactly these flavors will hit shelves, but with Easter approaching, candy lovers won’t have to wait long to taste these unconventional combinations.
Key Takeaways
- Peeps continues its tradition of bold flavor experiments with three new varieties for 2026
- Strategic retail partnerships mean you’ll need to visit multiple stores to collect them all
- The brand leans into its polarizing reputation with flavors designed to spark conversation
- Caitlin Servian positions these as more than candy – they’re “designed to inspire connection” during Easter celebrations
