At a Glance
- Six new watches announced ahead of Watches and Wonders.
- Omega’s Milano Cortina ties to the 2026 Winter Olympics.
- LVMH’s Escale Worldtime marks the brand’s first complicated watch in a decade.
- Why it matters: Early access to limited pieces and a showcase of strategic event-linked releases.
The watch world is primed for the 2024 Watches and Wonders show in Geneva, and two major players-Omega and LVMH-have unveiled six new timepieces that promise to capture attention before the event.
Watches and Wonders 2024
The Geneva-based event is the industry’s flagship showcase, drawing collectors, press and investors. Since 2020, LVMH has begun each year by unveiling new watches from its portfolio, including Zenith, TAG Heuer, Hublot and Louis Vuitton. Omega, meanwhile, is positioning its releases around the upcoming Winter Olympics in Italy, where it will serve as the official timekeeper.
LVMH’s Strategic Timing
LVMH’s tradition of launching watches at the start of the calendar year is a way to keep its luxury brands in the spotlight. The latest addition, the Escale Worldtime, is the first LVMH-branded watch in over a decade to feature a complex world-time function.
Omega’s Olympic Connection
Omega’s new Milano Cortina Seamaster Diver 300 M is an all-white edition that celebrates the 2026 Winter Olympics. The design cues-white ceramic case, laser-engraved frosted dial, and titanium case back-mirror the pristine Italian alpine setting.
New Timepieces
Below is a rundown of the six watches, with key specs and pricing.
TAG Heuer Carrera Chronograph Seafarer
The Seafarer is inspired by a 1949 Heuer “Solunar” model originally made for Abercrombie & Fitch. Its unique feature is a 9-o’clock sub-dial that displays low or high tide, a rarity in mechanical watches. The 42-mm stainless steel case includes a “Tide” pusher and is powered by the in-house TH20-04 automatic movement.
- 80-hour power reserve
- 100-meter water resistance
- Price: $8,800
Hublot Big Bang Tourbillon GOAT Edition
Hublot celebrates tennis legend Novak Djokovic’s record 24 Grand Slams with a watch that incorporates tennis elements.
- 44-mm case made from Lacoste polos, tennis racquets and Titaplast
- Three-dimensional main plate resembling racquet strings
- Tennis-ball-shaped power reserve barrel
- White leather strap mimics a racquet grip
- Available in blue, orange and green
- Price: $121,000
Tiffany & Co Tiffany Timer
The Tiffany Timer revives the 1866 “Timing Watch” concept. It is a limited run of 60 pieces housed in a 40-mm platinum case with a 15-layer Tiffany Blue lacquered dial.
- Baguette diamond indices
- Three sub-dials and a 6-o’clock date window
- Zenith El Primero 400 chronograph movement
- 50-hour power reserve
- Price: $55,000
Zenith Defy Revival A3643
The Defy Revival returns to a 1969 classic in a 37-mm, 14-sided form. A sapphire display back reveals the Elite 670 automatic movement.
- 50-hour power reserve
- 300-meter water resistance
- Price: $7,800
Louis Vuitton Escale Worldtime
The Escale Worldtime brings a world-time complication to a 40-mm platinum case. The dial features hand-painted flag motifs and can display 24 time zones.
- Jumping hour mechanism via crown
- 50-meter water resistance
- Price: $94,500
Omega Seamaster Diver 300 M Milano Cortina
Omega’s Milano Cortina edition is an all-white Seamaster Diver 300 M designed for the 2026 Winter Olympics.
- 43.5-mm white ceramic case and bezel
- Laser-ablated dive scale
- White ceramic dial with frosted pattern
- White rubber strap
- 300-meter water resistance
- 55-hour power reserve
- Price: $10,500
Price & Feature Comparison
| Watch | Price | Power Reserve | Water Resistance |
|---|---|---|---|
| TAG Heuer Seafarer | $8,800 | 80 h | 100 m |
| Hublot GOAT | $121,000 | 48 h | 200 m |
| Tiffany Timer | $55,000 | 50 h | 50 m |
| Zenith Revival | $7,800 | 50 h | 300 m |
| Louis Vuitton Worldtime | $94,500 | 48 h | 50 m |
| Omega Milano Cortina | $10,500 | 55 h | 300 m |
Timeline of Key Events
| Date | Event |
|---|---|
| April | Geneva Watches and Wonders show opens |
| 2026 Winter Olympics | Omega serves as official timekeeper |
Key Takeaways
- Six watches were unveiled ahead of the Geneva show, giving collectors early access.
- Omega’s Milano Cortina links to the 2026 Winter Olympics, while LVMH’s Escale Worldtime marks a return to complex complications.
- Prices range from $7,800 to $121,000, reflecting diverse target markets.
- Each watch incorporates unique design cues tied to brand heritage or upcoming events.
