At a Glance
- Sprinkles Cupcakes has shut down all its stores after founder Candace Nelson announced the closure.
- Employees say they were let go with no prior notice.
- Customers mourn the loss of beloved cupcakes.
- Why it matters: The bakery’s closure ends a sweet chapter for fans and workers, highlighting abrupt layoffs and the disappearance of a local icon.
In a surprising turn, the iconic Beverly Hills-based bakery Sprinkles Cupcakes has announced the permanent closure of all its locations. Candace Nelson, who sold the business in 2012, shared the news in an Instagram video, describing the moment as “surreal.” Workers report they were dismissed without any prior warning, adding a human cost to the bakery’s end.
By Cameron R. Hayes for News Of Fort Worth
Closure Announcement
Candace Nelson posted a video on Instagram on Wednesday announcing the bakery’s shutdown.
She said, “Surreal to see this chapter come to a close.”
She also added, “Even though I sold the company over a decade ago, I still have such a personal connection to it and this isn’t how I thought the story would go.”
The company has not released a reason for the closure.
Customer Reactions
Long-time patrons visited the original Beverly Hills store to buy their final cupcakes.
Customer 1 said:
> “We used to get our dog cupcakes here for every birthday for our dogs. Super sad that we won’t be able to get any more of those … and every birthday it was Sprinkles Cupcakes, red velvet.”
Customer 2 said:
> “We’ve been coming here since the day they opened.”
Employee Impact
Several employees have spoken out, stating they received no notice before being let go.
The sudden layoffs have left many workers without a clear explanation or support from the company.
No official statement has clarified the circumstances of the terminations.
Key Takeaways
- Sprinkles Cupcakes has shut down all locations after founder announcement.
- Employees report no prior notice before layoffs.
- Customers mourn the loss of beloved cupcakes.
The bakery’s closure marks the end of a sweet chapter for fans and staff alike, underscoring the abrupt loss of a local institution.
